For many parents, mealtime can feel like a daily negotiation, balancing nutrition with what their children are actually willing to eat. AceKid Activegro the milk brand of dairy company FEIHE, are helping make that balance easier, earning international recognition at the Superior Taste Awards by the International Taste Institute, proving that nutritious food can also be genuinely enjoyable for kids.
Often dubbed the “Oscars of the food industry,” the Superior Taste Award is a globally respected certification based in Brussels, Belgium, where products undergo a strict blind-tasting process by an independent jury of taste experts. The award recognizes products that excel in flavor, texture, and overall sensory quality.
AceKid Activegro received recognition at this year’s awards with a one-star rating, acknowledging it as a quality product with high taste appeal within its category.
The Superior Taste Award is based on strict testing across several sensory criteria, where AceKid Activegro scored highly. This is due to its fresh milk formula, made from fresh raw milk sourced from dairy regions at 47° North Latitude, known for their high-quality milk. FEIHE’s one step freshness process helps preserve the milk’s natural nutrients and authentic flavor from source to product.
Taste plays a critical role in children’s food choices. A study from the University of Cambridge by Chan M. et al highlights that while parents influence food availability and values, children are more likely to consume foods they enjoy. The study reveals that taste is a key factor in sustaining healthy eating habits for children.
This presents a familiar challenge for parents: how to ensure children receive essential nutrients without the daily struggle of refusal or unfinished meals. FEIHE addresses this by developing products containing essential nutrients that appeal to young taste buds, helping parents build positive food experiences for school-age children.
AceKid Activegro is formulated with vitamins and minerals to help support children’s overall growth, when taken with a proper diet and healthy lifestyle. It also contains key essential nutrients to help support brain and eye development, and helps promote better digestion.
AceKid Activegro is made with a fresh milk formula, providing natural nutrition. With no added sucrose or maltodextrin, these products help prevent tooth decay, unhealthy weight gain and diabetes later in life.
By prioritizing taste alongside nutrition, AceKid Activegro helps support not just physical growth, but also help contribute to better eating habits, when taken as part of a proper diet and healthy lifestyle.
The Superior Taste Award affirms FEIHE’s commitment to quality, innovation, and understanding what families truly need: nutrition that children enjoy and parents can trust.
ASC Ref No. F0035N041026A
AceKid Activegro is intended for children aged 3 years and above.To be consumed as part of a balanced diet and healthy lifestyle.
