Domex “Fiesta” Video Brings Awareness for Clean Toilets, Germ-free Communities

Imagine this scene typically played out during fiestas: People rushing to the streets, drawn to the sound of a marching band. Everyone is smiling, eager to see the “star” of the celebration. But instead of showing the face of a movie celebrity, a beauty queen or a politician, the video reveals an unlikely, yet welcome sight—a new, clean toilet facility.

“Fiesta”, the Domex video is produced by Unilever Philippines. Now up on Youtube, it shows how underprivileged Filipinos welcome the “arrival” of clean toilet facilities in their communities. “The video aims to make people realize the value of a toilet which most of us, unfortunately, take for granted,” said Dennis Chua, Domex Brand Manager.

The “Fiesta” video contributes to the efforts of Domex’s One Million Clean Toilets Movement. Each unique view translates into a pledge for the advocacy campaign which collects pledges from households to conscientiously maintain their own hygienic bathrooms. For every pledge received, Domex will donate P5 to UNICEF’s sanitation program, towards improving access to basic sanitation in deprived areas around the world, including the Philippines.

The video aims to raising awareness for toilet appreciation and sanitation, more importantly, helping less privileged communities gain access to clean toilet facilities.

Also, it serves as a wake-up call for most of us. Small things like having a clean toilet, could mean the world to others and could surely help save lives.

3 Responses to “Domex “Fiesta” Video Brings Awareness for Clean Toilets, Germ-free Communities”

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  1. In the remote place where I grew up in, there are still households who doesn’t have their own toilets at home so this would be a great help for them if in case their place will be a recipient for this program.

  2. Nova says:

    ah!!! the proper way of using a clean sanitation to our fellow Pinoys, glad they have this kind of campaign to educate them

  3. such an inspiring awareness…I love the video!