Glob-CreateCourage Campaign

Globe #CreateCourage” Campaign shortlisted in Tangrams Effectiveness Spikes Awards

The branded film tells the story of a young Star Wars fan named Alex who wears her Stormtrooper helmet everyday at home, in school, or out and about, piquing the curiosity of people around her. As the story unfolds, her tear-jerking reasons for wearing the mask are revealed, and the reactions to the revelation are equally emotional. Beautifully demonstrating a child’s resilience and triumph over challenges, the heartwarming video went viral in a matter of days after its release by Globe, and soon received praise from all over the world, especially from the legions of Star Wars fans. It garnered over 45 million views and has been recognized by top online news channels such as CNN International, Mashable, Huffington Post, Upworthy, among others. The video was also produced to raise awareness for the plight of the Philippine General Hospital (PGH), which needed to raise funds for the rehabilitation of its […]

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